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Major League Baseball Advanced Media's Kristen Fergason Brings Broad Online Video Experience to Fast-Growing Maven

Cambridge, Mass. — Maven Networks, Inc., a leading Internet TV platform company, today announced the appointment of Kristen Fergason to the role of vice president of marketing. Fergason will lead all marketing efforts for the company including product marketing, public relations, brand vision, marketing strategy and market development activities.

Fergason was most recently VP of marketing at Major League Baseball Advanced Media (MLBAM), where during a six year career she led all marketing activities for MLB portal brands as well as other sports and music entertainment properties managed by MLBAM. Her broad experience marketing and monetizing online video is a critical asset as Maven continues to expand its customer base of top-tier media companies.

During her work with MLBAM, Fergason helped develop and bring to market the highly successful MLB.TV product, delivering live and on-demand broadband video of baseball games to millions of fans around the world. Throughout her tenure, Fergason and her colleagues helped build the most successful sports organization on the Internet, with revenue expected to hit $400 million by the end of 2007. Prior to joining MLBAM, Fergason was marketing manager for the web-savvy Outpost.com, an early pioneer and innovator in online retailing of consumer electronics.

“Maven is changing the way media companies leverage video programming to drive new advertising business models online,” said Hilmi Ozguc, founder and CEO, Maven Networks. “Kristen’s senior leadership experience at MLBAM makes her the ideal executive to help lead our company’s growth as a trusted technology partner to the world’s leading media companies. We will look to her to communicate the unmatched opportunities offered by Maven’s Internet TV platform, which is a mission-critical component of our customers’ online video initiatives.”

“Enabling consumers to view their most beloved video content via the Internet is an incredibly fulfilling experience. I look forward to working closely with media companies, advertisers and their agencies to help showcase and monetize their own video libraries,” said Fergason, vice president of marketing, Maven Networks. “Maven is the authority in Internet TV; the company’s thought leadership and dedication to innovation inspired me to join their team.”

ABOUT MAVEN NETWORKS
Maven Networks (www.maven.net) is powering the Internet TV revolution. As a critical technology partner, Maven enables professional media companies to quickly and easily create, distribute and profit from direct-to-consumer Internet TV channels and networks. The Maven Internet TV Platform™ is used by industry-leading organizations around the globe such as 20th Century Fox, CBS’s CSTV, Gemstar-TV Guide, Hearst, Sony Pictures Television and Univision Online.

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