Barlow Group

Seasoned Sales Executive Brings over 15 Years of Business, Industry and Marketing Experience to Atrinsic New Motion, Inc., doing business as Atrinsic (NASDAQ: NWMO), a premier Internet media and mobile entertainment company, today announced that Aaron Baker has joined the Company as its Executive Vice President of Global Sales.

Previously, Mr. Baker served as Vice President of Sales and Marketing of Pepperjam., a privately held full-service Internet marketing company. At Pepperjam, Mr. Baker was responsible for managing the sales organization and service delivery with both agencies and direct advertisers across search-engine marketing (PPC / SEO), affiliate marketing, and media buying solutions. Mr. Baker is an alumnus of the United States Military Academy at West Point and is involved in numerous professional and civic organizations.

Mr. Baker added, "The convergence of Internet media and mobile represents one of the most significant market opportunities over the next few years. Atrinsic is a Company whose business model, technology, and advertiser service offerings are uniquely positioned to capitalize on this opportunity, and I’m excited to join Atrinsic to support its growth platform as a public listed company."

Burton Katz, the Company’s CEO, commented, "Aaron is an executive with a well-rounded track record of success with particular emphasis in search engine and affiliate marketing. Coming from the advertising industry Aaron brings a wealth of experience to our business model and understands how to manage rapid organic and acquisitive growth and drive an integrated sales effort across all of our media formats. We are excited to add Aaron to the Atrinsic team and believe he will benefit our employees, customers and shareholders."